With Cricket World Cup 2015 officially coming to an end, the cash-rich league IPL 8 is all set to commence from April 8. The mega cricketing event is one of the biggest platforms for advertisers to create an impact and make it big in terms of revenue as well as interaction with target audience. The opening IPL ad titled India ka tyohaar has been released and it has received excellent response from the fans composed by the superstar duo Salim and Suleman Merchant.
Talking from the fans point of view, IPL has been a tremendous success with world class players coming and showcasing their talent in the cash-rich league. The tournament has been equally productive for advertisers because they have been intelligently inculcated the creativity in their advertisements and that has worked for them.
With the recent success of Mauka Mauka ads, it wouldn’t be wrong to predict that IPL too will bring in soaring success to the advertisers. Advertisements with the element of creativity are the ones which actually persuade people to watch them and the cola advertisements have always lived up to the reputation of being creative and influential at the same time.
Pepsi’s new initiative for the IPL 8 edition will be seen asking consumers to get their creative juices flowing and come up with an innovative 30 seconds ad. The best ads will be featured during the IPL and amongst them the finalist entries will be given a cash prize of Rs 1,00,000. The recent Pepsi IPL advertisement has created the buzz showcasing the heartthrob of younger generation Ranbir Kapoor and star cricketer Virat Kohli.
The way people view the advertisements has undergone massive change with audience craving for creativity in the commercials by the big brands. While crowd will cheer for their favourite players inside the ground, brand freaks will want to see the series of creative ads in the upcoming IPL edition similar to those of Mauka Mauka ads.