Tags Posts tagged with "IPL"

IPL

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With Cricket World Cup 2015 officially coming to an end, the cash-rich league IPL 8 is all set to commence from April 8. The mega cricketing event is one of the biggest platforms for advertisers to create an impact and make it big in terms of revenue as well as interaction with target audience.  The opening IPL ad titled India ka tyohaar has been released and it has received excellent response from the fans composed by the superstar duo Salim and Suleman Merchant.

Pepsi India ka Tyohar

 

Talking from the fans point of view, IPL has been a tremendous success with world class players coming and showcasing their talent in the cash-rich league. The tournament has been equally productive for advertisers because they have been intelligently inculcated the creativity in their advertisements and that has worked for them.

Pepsi IPL teams

 

With the recent success of Mauka Mauka ads, it wouldn’t be wrong to predict that IPL too will bring in soaring success to the advertisers. Advertisements with the element of creativity are the ones which actually persuade people to watch them and the cola advertisements have always lived up to the reputation of being creative and influential at the same time.

Pepsi’s new initiative for the IPL 8 edition will be seen asking consumers to get their creative juices flowing and come up with an innovative 30 seconds ad. The best ads will be featured during the  IPL and amongst them the finalist entries will be given a cash prize of Rs 1,00,000. The recent Pepsi IPL advertisement has created the buzz showcasing the heartthrob of younger generation Ranbir Kapoor and star cricketer Virat Kohli.

Pepsi IPL 8 players

 

The way people view the advertisements has undergone massive change with audience craving for creativity in the commercials by the big brands. While crowd will cheer for their favourite players inside the ground, brand freaks will want to see the series of creative ads in the upcoming IPL edition similar to those of Mauka Mauka ads.

 

 

 

 

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From Politics to IPL to Bollywood stars, everything is trending on twitter these days with a 140 character tweet accompanied by a hashtag. Once twitter just used to be a chatting platform until recently where it become one of the major social media marketing platform for companies. Twitter admits India is one of the most favorable markets for them though it is not economically rewarding but very active growth in terms of user database.

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In the next five years, Twitter’s CEO Dick Costolo is targeting substantial growth in terms of revenue generation because India is one of the major markets for them. The recent big events being IPL which turned out to be a mega event due to the presence of Bollywood stars and business tycoons saw record number of tweets throughout the season. Another instance being Lok Sabha elections which generated nearly 60 million tweets also ascertains the fact that India is a growing market for Twitter.

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According to a research by eMarketer, Twitter’s user base will increase 24.4% and it may also experience double digit gains throughout 2018.  India and Indonesia are slated to lead the Twitter growth seeing the recent rise in the popularity of Twitter. Twitter’s growth was slighly better in Q2 2014 as compared to Q3 2014. The emerging market like India is expected to bring smile on the face of the investors and the Twitter market will continue to soar in the coming years.

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Source: http://lighthouseinsights.in/twitter-india.html/

 

 

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