Youngsters today have got so engrossed in their smart phones and laptops that they do not even have a moment’s time to look up from these gadgets and enjoy a hearty conversation with their loved ones. Working hand in hand with Leo Burnett, Mc Donald’s addresses this rising issue in their recent commercial that exhorts people to break free from the gripping clutches of the internet to get a feel of the real world.
The commercial presents a group of dynamic and vivacious young people who are constantly fiddling with their phones even when they are around their friends. As the other friends nag them to come out of the spell of the world that is virtual, the advertisement shows more and more people actually having a great time as they enjoy a simple surprise birthday party, splash around in a lake or even indulge in a little healthy flirting with absolute strangers at a Mc Donald’s joint.
Stressing the importance of sharing priceless moments with dear ones over the splendid sharing combo packs offered by Mc Donald’s, the advertisement calls for people to realise how they are being trapped in the seemingly real world of the web. Mention must be made of the catchy jingle with the tagline – “Internet se hat, for a few minutes”. The lyrics blend in brilliantly with the slides shown and naturally connect well with the viewers. As far as marketing Mc Donald’s assorted food platter is concerned, the commercial is definitely a huge success. The social message contained within this thoughtful TVC with the voice over cataloguing the options of the sharing pack urges people to toss the phone aside and enjoy life.
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