World’s leading social media news site BuzzFeed has partnered with International chat-messaging platform WeChat to enhance its distribution system and increase its user database. This partnership is considered to be the company’s first main collaboration with an International company as BuzzFeed International’s president believes it will engage more people to read the online content. BuzzFeed is a major company in social media space while WeChat is the leader in chat-messaging platform.
This content partnership will allow users to enjoy and share content with the users who would enjoy reading and also share them with their friends. WeChat believes in creating interactive experiences and BuzzFeed seeks to grow its user database which now stands at 175 million. WeChat is a part of the international business group Tencent while BuzzFeed has recently also started its operations in India.
WeChat has been growing at a rapid speed with content collaborations with the prominent media firm like ScoopWhoop and also e-commerce website like Flipkart.