In the next five years, Twitter’s CEO Dick Costolo is targeting substantial growth in terms of revenue generation because India is one of the major markets for them. The recent big events being IPL which turned out to be a mega event due to the presence of Bollywood stars and business tycoons saw record number of tweets throughout the season. Another instance being Lok Sabha elections which generated nearly 60 million tweets also ascertains the fact that India is a growing market for Twitter.
According to a research by eMarketer, Twitter’s user base will increase 24.4% and it may also experience double digit gains throughout 2018. India and Indonesia are slated to lead the Twitter growth seeing the recent rise in the popularity of Twitter. Twitter’s growth was slighly better in Q2 2014 as compared to Q3 2014. The emerging market like India is expected to bring smile on the face of the investors and the Twitter market will continue to soar in the coming years.