Digital
What's happening in the digital space?

0 609

 

We are all aware what Google search is capable of doing but no one would have ever wondered that it has the capability to unite two long lost friends living across different corners of the world. The Google India ad which is the brain child of Ogilvy & Mather depicts a heart throbbing story of how it two hearts get connected and they get rejuvenated seeing each other.

 

Long-lost friends meeting after 66 years.

 

The advertisement went viral within just few hours of it going live with staggering million hits. The advertisement depicts the story of two long lost friends around 66 years back and how their grand children helps them unite again through the clever use of Google search. This re-union advertisement is one of the most gratifying ads you will ever see because it will not only move you to tears but also make you think deep if you happen to have one such friend too.

 

Google India Reunion ad

 

The story tracks the lives of childhood friends who used to fly kites together and also steal candies from the Yousaf’s family run candy shop. The two friends Baldev and Yousaf almost became hopeless about their chances of ever being able to meet again after the partition.  The advertisement is high on emotions and has the magic element makes it an even more fascinating affair.

 

img_3
Google India ad

 

The advertisement has been depicted in the storytelling format and is tremendously influential without being too lousy at any point. Since the majority of people in India are acquainted to using Google in some or the other format, the Google India advertisement will relate pretty well with the target audience. The philosophy used in the advertisement is to strike a smart and emotional conversation with the audience which Google managed to did.

 

The ad also showcased the importance of Google being more than just a search engine. Google served itself as an extremely emotional brand and since it wanted to use the same tone in its advertisement, they conceptualized the entire advertisement in the storytelling format. The audience in general have given overwhelming response to the Google’s endeavor and experts have also given thumps up because of the advertisement’s ability to connect with the people.

0 443

With Cricket World Cup 2015 officially coming to an end, the cash-rich league IPL 8 is all set to commence from April 8. The mega cricketing event is one of the biggest platforms for advertisers to create an impact and make it big in terms of revenue as well as interaction with target audience.  The opening IPL ad titled India ka tyohaar has been released and it has received excellent response from the fans composed by the superstar duo Salim and Suleman Merchant.

Pepsi India ka Tyohar

 

Talking from the fans point of view, IPL has been a tremendous success with world class players coming and showcasing their talent in the cash-rich league. The tournament has been equally productive for advertisers because they have been intelligently inculcated the creativity in their advertisements and that has worked for them.

Pepsi IPL teams

 

With the recent success of Mauka Mauka ads, it wouldn’t be wrong to predict that IPL too will bring in soaring success to the advertisers. Advertisements with the element of creativity are the ones which actually persuade people to watch them and the cola advertisements have always lived up to the reputation of being creative and influential at the same time.

Pepsi’s new initiative for the IPL 8 edition will be seen asking consumers to get their creative juices flowing and come up with an innovative 30 seconds ad. The best ads will be featured during the  IPL and amongst them the finalist entries will be given a cash prize of Rs 1,00,000. The recent Pepsi IPL advertisement has created the buzz showcasing the heartthrob of younger generation Ranbir Kapoor and star cricketer Virat Kohli.

Pepsi IPL 8 players

 

The way people view the advertisements has undergone massive change with audience craving for creativity in the commercials by the big brands. While crowd will cheer for their favourite players inside the ground, brand freaks will want to see the series of creative ads in the upcoming IPL edition similar to those of Mauka Mauka ads.

 

 

 

 

0 588

Leo Burnett’s creative and Aamir Khan’s powerful screen presence has notched it up for Snapdeal’s newly launched campaign ‘Dil ki Deal’. The campaign is aimed at building emotional connect with the customers since they focused on emotion as the USP in the advertisement. Snapdeal is one of the popular online marketing e-commerce platform which earlier came up with the concept of showing value that consumer derives through shopping from snapdeal. The earlier campaign worked in the favour of Snapdeal and this time too it did the wonders wih Aamir Khan pulling it off brilliantly in these commercial.

Snapdeal’s brand positioning has always targeted towards building relation with consumers in the either way and that just shows the creativity Snapdeal puts in their commercials which is a major reason why Snapdeal TVCs are such a huge success. Snapdeal has changed the way people experience the shopping adding a surprise delight to their lives.

snapdeal-dil-ki-deal
Snapdeal dil ki deal campaign

Aamir Khan has portrayed the diversified role of being an observer as well as a consumer and amply justifies the role by communicating the precise message to the consumers. The commercial shows Aamir Khan observing how Snapdeal has served as the good-luck charm to the people around him by fulfilling their wishes. He witnesses how wishes of people around him are being fulfilled through Snapdeal. The core message has been brilliantly communicated with the punch line ‘Dil ki Deal’ and especially the end part where Aamir Khan receives a gift himself with it being the Snapdeal product.

snapdeal-dil-ki-deal
Snapdeal dil ki deal campaign

 

snapdeal-dil-ki-deal
Snapdeal dil ki deal campaign

Snapdeal strongly believes that emotion is the strongest form of love and if it is being rightly communicated with the consumer, it can directly influence them to buy the products. Snapdeal offers wide variety of products for all categories of buyers and through its campaign it wants to show how beautiful a shopping experience can get. Since Aamir Khan has done it on number of occasions, they wanted to get Aamir Khan on-board and it directly impacted the target audience in the desired way.

The strongest part about shopping on Snapdeal is that it offers wide variety of products and buying those products to gift someone is one beautiful experience which provides warmth of joy to an individual. The entire campaign has been launched in different regional languages including Tamil, Kannada, Bihari, Telugu and Bengali which is available on-air lasting for nearly 60 seconds.

0 643

With the World Cup having already reached its final stages, the ongoing world cup edition saw some really great advertising campaigns especially Mauka Mauka Campaign which became the talk of the advertising world. The advertising trend has undergone a phenomenal change with consumers choosing digital platform as the most preferred medium over other traditional mediums of advertising. Marketers have already realized the significant change in advertising medium and they are keen on introducing creative ways for promoting the brand and making them go viral.

The Pepsi Challenge Commercial 2015 is an initiative by the Pepsi to market its product in a youth-oriented country like India where percentage of people consuming Pepsi is higher than percentage of people consuming Coca-Cola. However, unlike its previous advertising campaigns, Pepsi has come up with an interesting twist in the IPL campaign titled Pepsi Challenge Commercial which invites youth across the country to make their own Pepsi videos and submit it to the team.

 

Pepsi-Ad
Pepsi 2015 IPL Commercial Overview

 

The best videos will be aired every weekend during the IPL tournament and the best of the best will be given cash prize worth Rs 1 Lakh and will be broadcasted in the final weekend of the IPL. The Pepsi is using social media to its full advantage and will be aggressively promoting the best artwork and videos submitted by the youth across the country. They have introduced different campaigns in other countries too but India is their prime choice for the fact it boasts of the large population of youth and the target age group of Pepsi is mainly the youth only.

Pepsi-IPL-Edition-2015
Pepsi IPL Edition 2015

 

Brands are constantly pushing the boundaries and trying to cope with the changes taking place in the digital world. Users have become social media savy and they consume huge amount of content on social media platforms on continuous basis. Hence, Pepsi wants to leverage this opportunity to the full potential and ensure people expand their interest reach across diversified platforms and not stay limited only to Cricket and Bollywood.

However, since every good opportunity comes with a challenge, this campaign is also a risk but also interesting at the same time because it is a brilliant way of taking creativity at a new level. On the other hand, Coke is also celebrating its 100 years and will be putting up the best creative works by people all over the world on social media platforms.

So, what are you waiting for, tighten your seat belts and get your creative juices flowing by making your own IPL Pepsi commercial video. Who knows you might be the lucky winner and get opportunity to get your video aired live on television during the IPL tournament.

 

 

0 465

The Alpino ad which showcases a husband and a wife engaged in an conversation is emotionally touching and also showcases the brilliant use of the phrase ‘sharing’ in the entire ad. Nestle’s products have always been much talked about and quarter of their success credit goes to their creative advertisements which manages to surprise us every time. The Nestle ALPINO ad campaign which was launched few years back was an endeavor to enhance Nestle confectionery premium products among which one is Nestle Alpino. The TVCs are conceptualized towards the mutual theme ‘sharing’ with the core idea being ‘To love is to share’.

 

nestle-alpino-ad
Nestle Alpino Ad

The creative team behind the TVC is JWT who have managed to communicate the entire message with the audience in entertaining and influential way. The theme based on the married couples in both the TVCs has worked in the favor of the Nestle with the ad commercials serving as the pleasant experience. The story highlights the Nestle’s central idea for the ad ‘Ye bhi koi share karne ki cheez hai’ in enchanting manner and it rightly connects with the audience.

Both the TVCs are created towards a centrally themed idea where the couples are engaged in the conversation. It was a challenging task for JWT who were ideating the ALPINO campaign because they had to make the ad interactive and commercially appealing without sounding sluggish at the same time.

 

nestle-alpino-ad
Nestle ALPINO ad

 

Nestle Alpino TVCs

The first TVC starts with a couple going though their old pictures in a photo album and reviving the memories associated with them. The husband describes his feelings seeing the picture that he is glad his wife does not resemble her parents. Later the husband realizes he should not have spoken such words as his wife looks over with disappointing expression. The voice-over appears from the background with the punch line “Ye bhi koi share karne ki cheez hain” and then his wife rolls out the yummy chocolate bonbon. When she unwraps the chocolate, she finds a sweet romantic message written which shows her husband’s love. They both share an emotional moment and it amply justifies the central theme of the ad with sharing being the major idea.

 

Another Nestle ALPINO TVC revolves around a married couple where husband expresses his happiness over getting promotion to his wife. His wife gets accentuated on hearing this and asks her husband if he has communicated the same message to her father. Since he has not yet told her father about the promotion, she asks him to do it as it will raise his reputation in front of his father-in-law’s eyes because he considers him as loser. The voice-over with the message ‘Ye bhi koi share karne ki cheez hain’ again comes from the background with the focus being Nestle ALPINO and it again shows how beautifully the brand’s message is centralized and communicated with the audience.

The entire campaign has been initiated with the motive to make the advertisement interactive and ensure the central theme is appropriately communicated with the audience. The creative team behind the campaign have undone the herculean task with utmost perfection and came up with an advertisement which is capable of being shortlisted among the most appealing advertisements in the recent times.

 

 

 

 

 

 

 

 

 

 

0 497

This year women’s day was tad different than usual as the iconic brands did something truly special by creating advertisements dedicated to all the women. While Star Sports talked about women empowerment in its powerful short ad and encouraged men to check out women but with a twist in the tale, Amazon talked about the special women partnership in its women’s day campaign. Horlicks created another beautiful women’s day special ad which showed the everlasting bond between a mother and her daughter.

If simply put, these brands have taken their own initiative to celebrate the women’s day by paying the tribute to those women who have succeeded in different walks of life. The message was influential with the brand’s core message being beautifully portrayed in the different Women’s day advertisement campaigns, for instance Horlicks women’s day ad which showed a mother determined to make her daughter succeed in all walks of life also highlighted the USP of Horlicks drink. Let’s give a look at how these brands celebrated women’s day and kept people glued to their short but ecstatic advertisements:

 

1. Star Sports highlighted how powerful a women can get #CheckOutMyGame.

The strength, the perseverance, the endurance to succeed is what drives these successful women to achieve the heights which most women can only desire. Star Sports came up with a vigilant women’s day advertisement which makes it a must watch.

2. According to Amazon, these women have something in common which binds them together #EmpoweredByHer.

When we talk about women empowerment, lot of different aspects strikes our mind but Amazon has described exactly what women empowerment means in its women’s day special ad. The ad emphasizes on the strength of successful women entrepreneurs and notifies people that the women too is capable of making it big their life.

3. The heart-warming video portraying the unbreakable bond of a mother-daughter relationship #LoveYouMaa.

Horlicks came up with a beautiful ad on the eve of Mother’s day and hit the right spot by showcasing the unbreakable mother-daughter bond. This ad shows how mother sacrifices everything just to make her daughter grow successful in all walks of life. The heart-touching advertisement will strike your emotional chord and make you wonder about your mom at least for a a while.

 

Source: https://www.facebook.com/madovermarketing?fref=nf

 

 

 

0 269

2014 was the year of trials and tribulations, while people searched trillions of queries on Google, the world’s largest search engine decided to bring out some of the most interesting stories of the year 2014. There were various revolutionary changes in the world of branding and advertising and some interesting campaigns turned out to be bigger than ever like the icebucketchallenge. Google is known for innovation and this ad film release by Google certainly shows the glimpses of the year gone by in the most interesting manner.


0 875

The year 2014 saw some of the best advertisements, brand-vertisements, social media campaigns and then digital campaigns which went viral and became the talk of the advertising world. If we start featuring the best digital media campaigns of 2014, the list would be endless so we decided to feature some of the most prominent digital advertisement campaigns.

1. Tata Docomo Bhalai Ki Supply Campaign– ‘Selfie khich kar phone jeb me rakh liya, kitni selfish hain aap’, this phrase sums up the entire idea behind the campaign and explains how Tata Docomo is doing bhalai ki supply. It tempts the users to not just stick to selfies but send unlimited pictures and browse unlimited internet through tata docomo unlimited internet pack.

img_1

2.  HCL Hiral Video Campaign- HCL Hiral Video where a man adopts the most unconventional ways to recruit potential candidates for the vacant position and people in the video are doing hilarious steps to propagate the skills company is actually looking for in the candidates. The video campaign by HCL is one of the smartest digital campaigns of the year 2014 which went viral within just a few days of going live on YouTube.

 

hcl hiral

3. MTS Internet Baby Campaign– This video is so addictive that you won’t be able to resist but watch the video  multiple times and it has to be the best digital campaign of the year. The idea behind the campaign was simple and that was to reach all the data hungry consumers and the campaign worked brilliantly with over 27 million views on youtube.

mts internet baby4. 5 Star Jo Khaaye Kho Jaye Campaign- Jo Khaaye Kho Jaye Campaign by 5 Star is exceptional in more than one ways because the creative video describes the entire process of how YouTube gets uploaded on the web, buffers for few minutes and then get user views .This digital campaign is one of the most intelligently conceptualized and ideated campaigns of the year.

5 star

5. Times Of India The Great Indian Chamcha Campaign- Supreme Devotion, Undying Love, The Great Politician Chamcha, The Great Musician Chamcha, The Great Corporate Chamcha. TOI timed it brilliantly and took the most creative route to commemorate the usually found chamchas in the everyday lives.

TOI great indian chamcha

Excerpts- http://www.afaqs.com/advertising/creative_showcase/browse.html?media=Digital

0 255

The unconventional branding strategy adopted by DBS in its latest “Chilli Paneer” campaign is serving extremely popular among the target audience. The brand has always believed in doing things innovatively and this led to the launch of the food campaign. This campaign is handled by Cartwheel’s digital agency 4Nought4 divided into 4 parts and scheduled to launch every friday.

The first short film was launched on 5th September which features a man who is a food blogger and a woman who is enthusiastic about opening her own restaurant some day. The first encounter happens at the DBS ATM where the women confesses that she is the ardent follower of his food blog and then they both strike to several food joints tasting different kinds of food.

The storytelling concept about two people with same passion is an endeavor which showcases how they discover the true purpose of their life and bank acts as facilitator for them. The co-founder of 4Nought4 Mainak Choudhary found the client brief as one of the very rare ones because this campaign was just beyond the traditional television launch.

Sheran Mehra, head of group strategic marketing and communications, DBS Bank India says since DBS has always believed in innovation, this campaign idea was borne out of chit-chat sessions. Though there were variety of categories but food emerged as one of the most popular categories and hence they decided to launch a campaign with an idea centered around food.

The integration of company’s products and services along with the elements of usual storytelling proved to be extremely clever move by the DBS and the series of short movies scheduled to be released every friday has kept the buzz going. Print, radio and on-ground activities are also outlined to support the film.

 

 

Source: http://www.campaignindia.in/Video/390268,dbs-takes-to-storytelling-with-online-film-8216chilli-paneer8217.aspx

RANDOM POSTS

0 32
  The Media industry is continuously evolving and developing newer techniques to give brands the maximum exposure. Every agency works in to create and execute...