Authors Posts by Akash Kamalia

Akash Kamalia

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We are all aware what Google search is capable of doing but no one would have ever wondered that it has the capability to unite two long lost friends living across different corners of the world. The Google India ad which is the brain child of Ogilvy & Mather depicts a heart throbbing story of how it two hearts get connected and they get rejuvenated seeing each other.

 

Long-lost friends meeting after 66 years.

 

The advertisement went viral within just few hours of it going live with staggering million hits. The advertisement depicts the story of two long lost friends around 66 years back and how their grand children helps them unite again through the clever use of Google search. This re-union advertisement is one of the most gratifying ads you will ever see because it will not only move you to tears but also make you think deep if you happen to have one such friend too.

 

Google India Reunion ad

 

The story tracks the lives of childhood friends who used to fly kites together and also steal candies from the Yousaf’s family run candy shop. The two friends Baldev and Yousaf almost became hopeless about their chances of ever being able to meet again after the partition.  The advertisement is high on emotions and has the magic element makes it an even more fascinating affair.

 

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Google India ad

 

The advertisement has been depicted in the storytelling format and is tremendously influential without being too lousy at any point. Since the majority of people in India are acquainted to using Google in some or the other format, the Google India advertisement will relate pretty well with the target audience. The philosophy used in the advertisement is to strike a smart and emotional conversation with the audience which Google managed to did.

 

The ad also showcased the importance of Google being more than just a search engine. Google served itself as an extremely emotional brand and since it wanted to use the same tone in its advertisement, they conceptualized the entire advertisement in the storytelling format. The audience in general have given overwhelming response to the Google’s endeavor and experts have also given thumps up because of the advertisement’s ability to connect with the people.

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With Cricket World Cup 2015 officially coming to an end, the cash-rich league IPL 8 is all set to commence from April 8. The mega cricketing event is one of the biggest platforms for advertisers to create an impact and make it big in terms of revenue as well as interaction with target audience.  The opening IPL ad titled India ka tyohaar has been released and it has received excellent response from the fans composed by the superstar duo Salim and Suleman Merchant.

Pepsi India ka Tyohar

 

Talking from the fans point of view, IPL has been a tremendous success with world class players coming and showcasing their talent in the cash-rich league. The tournament has been equally productive for advertisers because they have been intelligently inculcated the creativity in their advertisements and that has worked for them.

Pepsi IPL teams

 

With the recent success of Mauka Mauka ads, it wouldn’t be wrong to predict that IPL too will bring in soaring success to the advertisers. Advertisements with the element of creativity are the ones which actually persuade people to watch them and the cola advertisements have always lived up to the reputation of being creative and influential at the same time.

Pepsi’s new initiative for the IPL 8 edition will be seen asking consumers to get their creative juices flowing and come up with an innovative 30 seconds ad. The best ads will be featured during the  IPL and amongst them the finalist entries will be given a cash prize of Rs 1,00,000. The recent Pepsi IPL advertisement has created the buzz showcasing the heartthrob of younger generation Ranbir Kapoor and star cricketer Virat Kohli.

Pepsi IPL 8 players

 

The way people view the advertisements has undergone massive change with audience craving for creativity in the commercials by the big brands. While crowd will cheer for their favourite players inside the ground, brand freaks will want to see the series of creative ads in the upcoming IPL edition similar to those of Mauka Mauka ads.

 

 

 

 

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Leo Burnett’s creative and Aamir Khan’s powerful screen presence has notched it up for Snapdeal’s newly launched campaign ‘Dil ki Deal’. The campaign is aimed at building emotional connect with the customers since they focused on emotion as the USP in the advertisement. Snapdeal is one of the popular online marketing e-commerce platform which earlier came up with the concept of showing value that consumer derives through shopping from snapdeal. The earlier campaign worked in the favour of Snapdeal and this time too it did the wonders wih Aamir Khan pulling it off brilliantly in these commercial.

Snapdeal’s brand positioning has always targeted towards building relation with consumers in the either way and that just shows the creativity Snapdeal puts in their commercials which is a major reason why Snapdeal TVCs are such a huge success. Snapdeal has changed the way people experience the shopping adding a surprise delight to their lives.

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Snapdeal dil ki deal campaign

Aamir Khan has portrayed the diversified role of being an observer as well as a consumer and amply justifies the role by communicating the precise message to the consumers. The commercial shows Aamir Khan observing how Snapdeal has served as the good-luck charm to the people around him by fulfilling their wishes. He witnesses how wishes of people around him are being fulfilled through Snapdeal. The core message has been brilliantly communicated with the punch line ‘Dil ki Deal’ and especially the end part where Aamir Khan receives a gift himself with it being the Snapdeal product.

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Snapdeal dil ki deal campaign

 

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Snapdeal dil ki deal campaign

Snapdeal strongly believes that emotion is the strongest form of love and if it is being rightly communicated with the consumer, it can directly influence them to buy the products. Snapdeal offers wide variety of products for all categories of buyers and through its campaign it wants to show how beautiful a shopping experience can get. Since Aamir Khan has done it on number of occasions, they wanted to get Aamir Khan on-board and it directly impacted the target audience in the desired way.

The strongest part about shopping on Snapdeal is that it offers wide variety of products and buying those products to gift someone is one beautiful experience which provides warmth of joy to an individual. The entire campaign has been launched in different regional languages including Tamil, Kannada, Bihari, Telugu and Bengali which is available on-air lasting for nearly 60 seconds.

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Ogilvy and Mather is one of the leading advertising agencies with several accolades to its name and are known for creating advertisement master-pieces. It has a strong market presence with over 450 offices in 120 countries and nearly 18000 employees handling its operation. The London based agency is setup by the father of advertising David Ogilvy which was later acquired by WPP in 1989 for whooping $864 million and has several prestigious clients to its name like Vodafone, Johnson & Johnson. The India operations is presently headed by Piyush Pandey who happens to be the executive chairman as well as creative director of India and South Asia operations since nearly 3 decades.

Since Ogilvy and Mather has created so many wonderful ads over the years and made people go gaga with their catchy punch-lines, awe-inspiring concepts and nerve-wrecking commercials, it’s difficult to list down the Ogilvy and Mather best ads India. The Cadbury Dairy Milk which was conceptualized in 2000 and another one being the Fevikwik TVC have been tagged as commercial of the century by Abbys which are also the Ogilvy and Mather best ads. Since we celebrate the best practices of advertising and bring to you the latest insights in the advertising industry, here are some of the best Ogilvy and Mather ads which will make your day:

 

1. Philips- The Silent Couple Ad by Ogilvy and Mather India.

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The Silent Couple ad which was highly appreciated

The breast awareness campaign by Philips was probably one of the most hard-hitting ads and influenced people to consider the cause seriously. Ogilvy and Mather conceptualized this ad brilliantly and justified the title ‘The Silent Couple’ completely in the end.

2. Khaike-Paan-Center-fresh-wala-ad

 

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The Center fresh effect is still going strong

Center Fresh ads have always been hilarious to watch and this time too Ogilvy and Mather pulled it off quite brilliantly with the punch-line ‘khaike paan center fresh wala’ ad.

 

3. The Gujarat Tourism Ad

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The Gujarat Tourism ad which is one of the best ads in the recent times.

Can you remember the best tourism ad you recently came across? The Gujarat Tourism ad is probably one of the best ads of the passing year with the incredible Amitabh Bachchan in special appearance. This ad is again the masterpiece created by Ogilvy and Mather.

4. The Vodafone ZooZoo Ad

 

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How can we forget the Zoozoos from the Vodafone ad

We love Zoozoos and the brains behind them Ogilvy and Mather are solely responsible for our unending love towards Vodafone ads.

5.  Kamasutra speed bumps ad

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See those bumpers carefully

Words are too less to speak about this ad with Ogilvy and Mather taking creativity to a new level.

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With the World Cup having already reached its final stages, the ongoing world cup edition saw some really great advertising campaigns especially Mauka Mauka Campaign which became the talk of the advertising world. The advertising trend has undergone a phenomenal change with consumers choosing digital platform as the most preferred medium over other traditional mediums of advertising. Marketers have already realized the significant change in advertising medium and they are keen on introducing creative ways for promoting the brand and making them go viral.

The Pepsi Challenge Commercial 2015 is an initiative by the Pepsi to market its product in a youth-oriented country like India where percentage of people consuming Pepsi is higher than percentage of people consuming Coca-Cola. However, unlike its previous advertising campaigns, Pepsi has come up with an interesting twist in the IPL campaign titled Pepsi Challenge Commercial which invites youth across the country to make their own Pepsi videos and submit it to the team.

 

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Pepsi 2015 IPL Commercial Overview

 

The best videos will be aired every weekend during the IPL tournament and the best of the best will be given cash prize worth Rs 1 Lakh and will be broadcasted in the final weekend of the IPL. The Pepsi is using social media to its full advantage and will be aggressively promoting the best artwork and videos submitted by the youth across the country. They have introduced different campaigns in other countries too but India is their prime choice for the fact it boasts of the large population of youth and the target age group of Pepsi is mainly the youth only.

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Pepsi IPL Edition 2015

 

Brands are constantly pushing the boundaries and trying to cope with the changes taking place in the digital world. Users have become social media savy and they consume huge amount of content on social media platforms on continuous basis. Hence, Pepsi wants to leverage this opportunity to the full potential and ensure people expand their interest reach across diversified platforms and not stay limited only to Cricket and Bollywood.

However, since every good opportunity comes with a challenge, this campaign is also a risk but also interesting at the same time because it is a brilliant way of taking creativity at a new level. On the other hand, Coke is also celebrating its 100 years and will be putting up the best creative works by people all over the world on social media platforms.

So, what are you waiting for, tighten your seat belts and get your creative juices flowing by making your own IPL Pepsi commercial video. Who knows you might be the lucky winner and get opportunity to get your video aired live on television during the IPL tournament.

 

 

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The digital age has taken the advertising world by storm because majority of the people nowadays like to get things done digitally and also prefer to read online. The advertising agencies around the world also have to adapt to the fast changing trend and in order to cope with the changing trend almost all the ad agencies had decided to establish a strong digital presence through their own blogs. These blogs are a great source of learning for all the aspiring professionals who want to become a part of advertising and even for those who are already into this profession. From most trending campaigns to upcoming market trends, you will probably find every piece of information relating to advertising and marketing on these blogs. Here are the 10 most influential ad agency blogs which you should read right away:

1. DDB Blog

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DDB ad blog


DDB is one of the leading ad agencies which covers articles on various topics related to social media strategies, branding news and everything else related to the world of advertising.

2. DRAFTFCBlog

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Draft FCB ad blog

One of the largest ad agencies in the world covers various advertising and technology related news in their in-house blog.

 

3. Emerging Experiences Blog

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Emerging Experiences ad blog

The Emerging Experiences blog showcases some of the most creative ad campaigns which also happens to be the official Razorfish blog.

 

4. The Marketing Arm blog

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The Marketing Arm Ad Blog

Everything you ever wanted to know about promotional strategies and their impact on advertisements, you will discover them in The Marketing Arm blog. This blog mostly brings news from sports and entertainment industry and is also responsible for the “Twitterview” which is popular for being a very interesting concept.

 

5. Merkle blog

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Merkle ad blog

If you are deeply enthusiastic reading about mobile strategies and customer relationship management then Merkle is the hotspot for you as it covers various news and analysis related to big data and analytics.

6. MindShare blog

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Mindshare ad blog

This is one another giant agency which focuses on news catering to brand media strategies, consumer insights and communications planning

7. Mullen blog

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Mullen ad blog

Mullen is another largest ad agency which mainly covers opinion articles, insights and highlights about the campaigns from different ad agencies and much more.

 

8. Wieden+Kennedy blog

 

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Wieden+Kennedy ad blog

This agency has offices in multiple continents and employees from respective continents publish their thoughts and ideas on advertising campaigns, advertising insights and much more.

 

9. Acquity group blog

 

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Acquity group blog

 

Acquity group is a spot for marketing and IT professionals but it also covers information about new technologies and also covers some deep insights through uber cool infographics.

10. 360i blog

 

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360i ad blog

The agency offers 360o solutions like search engine marketing, media planning services and also creative services. The blog covers insights and news catering to latest marketing trends, case studies and also excellent video content.

 

 

 

 

Source: http://monetizepros.com/blog/2013/50-excellent-ad-agency-blogs-worth-reading/

 

 

 

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The Alpino ad which showcases a husband and a wife engaged in an conversation is emotionally touching and also showcases the brilliant use of the phrase ‘sharing’ in the entire ad. Nestle’s products have always been much talked about and quarter of their success credit goes to their creative advertisements which manages to surprise us every time. The Nestle ALPINO ad campaign which was launched few years back was an endeavor to enhance Nestle confectionery premium products among which one is Nestle Alpino. The TVCs are conceptualized towards the mutual theme ‘sharing’ with the core idea being ‘To love is to share’.

 

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Nestle Alpino Ad

The creative team behind the TVC is JWT who have managed to communicate the entire message with the audience in entertaining and influential way. The theme based on the married couples in both the TVCs has worked in the favor of the Nestle with the ad commercials serving as the pleasant experience. The story highlights the Nestle’s central idea for the ad ‘Ye bhi koi share karne ki cheez hai’ in enchanting manner and it rightly connects with the audience.

Both the TVCs are created towards a centrally themed idea where the couples are engaged in the conversation. It was a challenging task for JWT who were ideating the ALPINO campaign because they had to make the ad interactive and commercially appealing without sounding sluggish at the same time.

 

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Nestle ALPINO ad

 

Nestle Alpino TVCs

The first TVC starts with a couple going though their old pictures in a photo album and reviving the memories associated with them. The husband describes his feelings seeing the picture that he is glad his wife does not resemble her parents. Later the husband realizes he should not have spoken such words as his wife looks over with disappointing expression. The voice-over appears from the background with the punch line “Ye bhi koi share karne ki cheez hain” and then his wife rolls out the yummy chocolate bonbon. When she unwraps the chocolate, she finds a sweet romantic message written which shows her husband’s love. They both share an emotional moment and it amply justifies the central theme of the ad with sharing being the major idea.

 

Another Nestle ALPINO TVC revolves around a married couple where husband expresses his happiness over getting promotion to his wife. His wife gets accentuated on hearing this and asks her husband if he has communicated the same message to her father. Since he has not yet told her father about the promotion, she asks him to do it as it will raise his reputation in front of his father-in-law’s eyes because he considers him as loser. The voice-over with the message ‘Ye bhi koi share karne ki cheez hain’ again comes from the background with the focus being Nestle ALPINO and it again shows how beautifully the brand’s message is centralized and communicated with the audience.

The entire campaign has been initiated with the motive to make the advertisement interactive and ensure the central theme is appropriately communicated with the audience. The creative team behind the campaign have undone the herculean task with utmost perfection and came up with an advertisement which is capable of being shortlisted among the most appealing advertisements in the recent times.

 

 

 

 

 

 

 

 

 

 

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Brand wars have always been fascinating affair be it the two biggest soft drink giants Pepsi Vs Coca-Cola or toothpaste companies Pepsodent vs. Colgate. However, the situation has taken completely different turn with the most epic chocolate ad battle raged between Cadbury Perk and Nestle Munch striking the right chord. The day advertisement was launched which showed Cadbury Perk mocking the Nestle Munch for being the lighter weight, it took the internet by storm and became the most talked about topic on social media platforms.

 

Cadbury Perk Vs Nestle Munch brand-war is not as nasty as other brand wars but is surely humorous and one of the much anticipated brand wars in recent times. The entire brand war has been themed around two brothers Monu and Sonu where Monu is seen expressing his grief because he is being given the Nestle Munch (which is light in weight) as compared to his brother Sonu who gets Cadbury Perk chocolate (heavier chocolate). The advertisement shows Cadbury Perk taking a dig at Nestle Munch and mocking it by calling it the lighter-weight chocolate because it weighs only 11.5 grams and includes just 3 chocolate wafers.

 

 

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Cadbury Perk mocking Nestle Munch

 

 

Cadbury Perk used the edge to its advantage brilliantly and came up with an approach to launch its new chocolate. It weighs around 17 grams including 4 wafers which is heavier than Nestle Munch and also trolled Nestle Munch in the surprising way. The chocolaty brand war began on an astounding note and took everyone by surprise but the excitement was short lived because Munch came with a thunderous response  ‘Munch ka Punch’ and made things too difficult for Cadbury Perk to handle.

 

Based on the similar theme, Cadbury perk came up with their own advertisement where Sonu (brother or Monu) expressed his concern and used phrases like ‘“Chocolate hum taste ke liye khate hai, weight ke liye nahi” and “Before eating a parantha, do you ask mom about its weight?” They were quick, efficient and really outweighed the Perk with #MUNCHkaPunch and also used another efficient strategy to prove themselves superior by calling the mockery ad of Cadbury Perk as simply ‘wait’ and ‘watch’ affair.

 

 

 

Nestle-Munch
Munch responds brilliantly with #MUNCHkaPunch

 

The chocolate brand war campaign not only connected extremely well with the target audience but also used the phrases brilliantly throughout the advertisement. While advertisers and digital marketers do the daunting task of curating advertising campaigns and make it relevant enough to connect with the people, consumers can enjoy the epic battle and expect more of such humor-packed ads in the future.

 

 

 

 

 

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The way advertising is been done has undergone enormous change these days with advertisements being placed in the most unusual places. If being asked about the most unusual advertisements you have ever come across, which are the ones you would consider the most? From billboards to buses and cars to swimming pools, these brands have ensured people catch attention of their advertisements of their advertisements wherever they go. Some of them are insanely creative while some will make you think deep about the unusual ways of advertisement affecting the people. In the recent years, advertising has become smart and people smarter because they are bored of tried and tested traditional advertising medium.

Advertisements have become eminent part of our lives and it’s nearly impossible to get away without getting acknowledged to at least quite a few creative advertisements on day to day basis. The most elegant way to advertise is to strike when people least expect that they would come across an advertisement and that is where several brands have hit the right target. These are some of the hard hitting as well as unusual advertisements you will probably come across in the next few years down the line:

 

1.  The idea was brilliantly conceptualized in Dubai for the male deodorant Axe.

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Axe fantasy mouse pad ad

2. The interactive billboard magazine ad which was placed so that people could make music while peeing.

 

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The uber creative billboard magazine guitar pee

 

 

3. One of the best examples of ad positioning with BMW hitting the exact spot.

 

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BMW reminding don’t forget to wash your hands.

 

 

4. Fedex diligently placed its ad about whitewash.

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Fedex innovative whitewash ad

 

5. The best and most smartest way to advertise about global warming by HSBC.

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HSBC raising awareness about the dangers of global warming.

 

6. Life’s really too short to do a wrong job.

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The classic illustration showcasing how wrong job can affect your life

 

 

7. Next time keep a watch if you come across any such advertisement.

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The over stylish Magnum car ad

 

8.  You probably wouldn’t have imagined you will ever get to see this kind of pasta ad.

 

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Ever tried the Mondo pasta?

 

 

9. Don’t be confused, it’s a self defence ad.

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The creative self defence ad

10. One of the finest sports ads you will ever see.

 

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Peculiar yet influential urinal wrap sports advertising ad.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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The Car ads have always been fascinating to watch and we have been lucky to witness some of the really cool automobile ads. Talking about the best car ads of all time, there are plenty of remarkable car ads to be named since one after another masterpieces have been produced by different automobile brands over the years. Selecting the best car ads in the world is like choosing a winner from the winners but we managed to get hold of some of the most prominent ones which have ruled our hearts. These ads have distinctive traits in them which sets them apart from the other ads and makes them one of the most creative car ads to watch.

Do you remember the epic Volvo ad where a man was splitting between two trucks or any of the luxurious Audi car ads? If yes, then you have already seen some of the best ads but those are just few of the ads. We have shortlisted the award winning car ads which will take you by surprise and will crave you wanting for more:

1. Audi ad- smart, clever and powerful.

2. Citroen is better than Ferrari, Rolls Royce and every other brand

Citroen-Ad
Citroen Print Ad

 

3. Land Rover- This is the best automobile TVC

 

 

4.  Porsche is everywhere.

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Porsche

 

 

5. Toyota Corolla- You can be proud of this car.

 

 

6. Saab 9000 Turbo print ad- It literally mocked all the brands.

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Saab 9000 Turbo Ad

 

 

7. It’s thrilling, surprising and a must watch.

 

8. And it’s Volkswagen again.

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Volkswagen ad

 

 

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