Just decided to foray into advertising for promoting your products/services?
Have a champion creative but cannot find competitive prices for premium slots?
Contemplating whether your brand can explore the unchartered territories on its own or not?
If not explored properly, these questions can turn out to make or break your campaign & this is exactly where a media planning and buying agency steps in. But unfortunately, there are many myths associated with hiring a media buying agency and a lot of brands see it as a waste of financial resources. But on the contrary, an agency can end up saving you valuable money on each deal along with providing a strong foothold in the industry. They bring their expertise and experience to the table which is of immense value.
Media buying refers to the act of purchasing media across various platforms to promote your products. There are various perks of using the services of media-buying agency-
Agencies have a better understanding of the ongoing market scenario and stand a better chance of negotiating with media houses. They have knowledge about ad-space pricing, well-placed media sources and contrary to popular belief help you save largely on each campaign.
Agencies know the trade tricks.
Media buying agencies are equipped with the knowledge of the functioning of the industry. They have considerable tricks under their sleeve which can make your every deal pocket-friendly. The agency suggests the best media options depending upon your TG and marketing budget that eventually saves money.
As stated earlier, media buying agencies bring much more expertise to the table gathered through experience. Knowing the tricks of the job give them insights to negotiate better for your business. They are well versed with deadlines, material requirements, circulation nos, media details, etc. If treading on your own, you might often be delusional about these details which are otherwise taken care of.
With an agency onboard, you don’t have to deal with unnecessary hassles. All the minute details are taken care of and the headache of execution of the campaign is no longer yours.
Few deals are hard to crack and you might be robbed of your budget without getting any ROI. With every brand vying for consumer attention, it is important to stand out. Getting a good ad space at an enviable price can make your campaign a champion among competing brands. Media buying agencies are indeed a boon to marketing your product that can end up adding immense value in the long run.
Looking for a media planning & buying agency for your business? Fret not, for we at releaseMyAd are India’s largest online advertising platform serving 1.5 lakhs+ customers annually. Our online platform has helped serve local businesses, startups and individuals to successfully plan and buy their ATL campaigns. We have managed clients like Swiggy, Craftsvilla, Voonik, Housejoy, Peppertap, Nykaa, PharmEasy, Treebo among others.