Marketing at Lexi? Experience the life at Lexi Pens!!

Marketing at Lexi? Experience the life at Lexi Pens!!

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Fond of good pens?
Want to work in the Pen Industry? Lexi, for sure!
Ride through this exciting journey of one of the pillars behind Lexi.manav-gandhi-lexi-pens

Please give us a brief introduction about your current role.

This role gives me the opportunity to develop and start new markets in African Continent and also Lexi is present in more than 67 countries around the world. To start a new market for my organization, finding a potential importer is the first and the foremost task who specifically imports stationery/FMCG products.
Next responsibility is to help the importer by finding further distributors and wholesalers and make the distribution channel.marketing-at-lexi
The above responsibilities require us to visit frequently into those new markets/countries and make the channel smooth.

Can you walk us through your career journey about your education, internship, job, etc?

I graduated from IHM Chandigarh and worked for almost a year in Domino’s Pizza as an Assistant Manager of a Restaurant. Post that I completed my MBA from SIIB, Pune during which I interned at Purple Talk, Hyderabad for 2 months. From April 2017. I joined Lexi Pens as Market Development Manager.

What skills do you believe one needs to master to land a marketing job in your organization?

  • Excellent communication – The Sales and Marketing job requires this as the most important skillset.
  • A sense of Humor – If seriousness is the issue, you can’t land up in this organization.
  • Language flexibility – While traveling in different cities of Maharashtra/Andhra or to a country in Africa where very few people understand English.

Given your experience, how have you been leveraging traditional mass media advertising over digital marketing? What has worked and why?

Lexi has a big brand name in the country, and the organization focuses on distribution as its USP. The trade discounts are the main spending for the Lexi brand and there is less focus on Mass media advertising and digital advertising.
On leveraging traditional advertising (Newspaper, Radio, TV) for your brand, can you share best practices to follow with regards to media planning & buying?
Like I said, Lexi focusses on distribution as its USP. Hence, less focus on Mass Media and digital advertising.

Lexi Pvt. Ltd. was incorporated in India in the year 2001. Since then, Lexi Pens has grown into a company exporting high-quality pens to over 50 countries around the world.An ISO 9001:2008 Company certified by TUV NORD, Germany; Lexi Pens is a CRISIL financial rating A-graded company.

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