This summer, fall in love over a simple bottle of coke

This summer, fall in love over a simple bottle of coke

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As summer sets in on India, Coca Cola came up with its brand new TVC that won the heart of millions in a matter of minutes after it was uploaded on YouTube. Directed by Vinil Mathew, the director of “Hasee Toh Phasee”, the advertisement casts actors Sidharth Malhotra and Alia Bhatt as a newly married couple.

At the very onset of the commercial, we understand from the level of the couple’s estrangement that their marriage was arranged. Struggling to get past the awkwardness of the long journey they have to overcome, Sidharth, who plays the husband, tries to make his wife comfortable by saying she can talk to him about anything she does not like, without hesitation. Alia, being the shy wife, tells him that she loves the taste of Coca Cola. The advertisement ends with the couple bonding over a shared bottle of Coke on a hot summer day with the coy Alia sheepishly confessing her love for Sidharth.

Apart from the brilliant execution of their respective parts, Sidharth and Alia’s onscreen chemistry immediately piques the attention of the audience. India’s faith in its traditional concept of arranged marriage is still very strong in many parts of the country. Therefore, making it the central theme of the ad was a very clever move on Mathew’s part in order to connect with the audience on a very deep emotional level. The simplicity of the ad is refreshing and the innocence that is characteristic of newlyweds has been wonderfully depicted by the Sidharth Alia duo. With their mature portrayal of a very realistic life situation, the “Student of the Year” pair really seems to have come a long way.

Being one of the most selling soft drink brands of India, Coca Cola’s TVC will definitely leave you with a smile and fond memories of your special person. To fall in love once again, watch the ad here.

releaseMyAd is an online advertising agency that brings to you the good and the not so good of the advertising industry.

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