Shop at Amazon and get spoilt for choice

Shop at Amazon and get spoilt for choice

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Planned and executed by Orchard Advertising, the new Amazon advertisement brilliantly depicts in a nutshell the mentality of the Indian shopper to go through a plethora of options before making his final choice.


The commercial makes use of some hilarious real life situations that immediately connect with the viewers. Starting from the husband trying to appease his furious wife by swiping through different products at the Amazon site for greedily chomping on a pastry while his wife was fasting for “Karvachauth”, the scene moves on to the little boy who entertains his relatives by mimicking most of the Bollywood actors. All the instances end with the catchphrase “aur dikhao” (show me more). The other episodes of the Gujarati women boarded on a flight, passing around numerous lunch boxes stuffed with all the Gujarati snacks in the world and the family on a holiday that keeps vacillating between a number of photographers before appointing one, harps on the compulsive need of an Indian shopper to have a look at all the available products even if he has already decided what he really wants to pick.

By depicting this simple truth in a wrap of humour, Amazon establishes itself as the online shopping brand that people would want to shop from due to its wide array of products lined up at their website.


Thus the “Aur Dikhao” commercial would appeal to all those for who shopping is not just routine but ritual.

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