As they say, the only thing that is more annoying than no internet is slow internet. Playing on the insatiable desire of people for surfing the internet at a great speed, Vodafone has launched a brilliant TVC called “Farewell” to establish itself as the provider of the fastest 3G network.
The ‘Farewell’ advertisement which is a part of Vodafone’s Speed is Good campaign has a sprawling and swanky office as its backdrop. The commercial starts off with a young pregnant woman noticing her older co-worker quietly packing his things before leaving as it happens to be his last day at work. Realising that nothing has been planned for his farewell, the woman quickly requests for a selfie with him. Using Vodafone’s super fast 3G network, the photo is circulated around the office and in a matter of some minutes a little farewell celebration is put up. Least expecting a farewell, the retiring worker is overwhelmed when he is presented with his selfie bearing everyone’s signature on it as a token of endearment.
By having a cast that constitutes people of all age groups, the commercial pertains to all those people for who the internet is indispensible. The voice over towards the end offers 22% faster browsing and downloading speed along with a 44% hike for uploads.
While Ogilvy and Mather hits bull’s eye in terms of communicating Vodafone’s brilliant 3G network as proven by the Ookla Speed Test analysis, you will also find your heart melting a little due to its strong emotional quotient.
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