Brand wars have always been fascinating affair be it the two biggest soft drink giants Pepsi Vs Coca-Cola or toothpaste companies Pepsodent vs. Colgate. However, the situation has taken completely different turn with the most epic chocolate ad battle raged between Cadbury Perk and Nestle Munch striking the right chord. The day advertisement was launched which showed Cadbury Perk mocking the Nestle Munch for being the lighter weight, it took the internet by storm and became the most talked about topic on social media platforms.
Cadbury Perk Vs Nestle Munch brand-war is not as nasty as other brand wars but is surely humorous and one of the much anticipated brand wars in recent times. The entire brand war has been themed around two brothers Monu and Sonu where Monu is seen expressing his grief because he is being given the Nestle Munch (which is light in weight) as compared to his brother Sonu who gets Cadbury Perk chocolate (heavier chocolate). The advertisement shows Cadbury Perk taking a dig at Nestle Munch and mocking it by calling it the lighter-weight chocolate because it weighs only 11.5 grams and includes just 3 chocolate wafers.
Cadbury Perk used the edge to its advantage brilliantly and came up with an approach to launch its new chocolate. It weighs around 17 grams including 4 wafers which is heavier than Nestle Munch and also trolled Nestle Munch in the surprising way. The chocolaty brand war began on an astounding note and took everyone by surprise but the excitement was short lived because Munch came with a thunderous response ‘Munch ka Punch’ and made things too difficult for Cadbury Perk to handle.
Based on the similar theme, Cadbury perk came up with their own advertisement where Sonu (brother or Monu) expressed his concern and used phrases like ‘“Chocolate hum taste ke liye khate hai, weight ke liye nahi” and “Before eating a parantha, do you ask mom about its weight?” They were quick, efficient and really outweighed the Perk with #MUNCHkaPunch and also used another efficient strategy to prove themselves superior by calling the mockery ad of Cadbury Perk as simply ‘wait’ and ‘watch’ affair.
The chocolate brand war campaign not only connected extremely well with the target audience but also used the phrases brilliantly throughout the advertisement. While advertisers and digital marketers do the daunting task of curating advertising campaigns and make it relevant enough to connect with the people, consumers can enjoy the epic battle and expect more of such humor-packed ads in the future.