‘Speech is Silver, Silence is Golden’ and it being rightly said, this short film is nothing short of exceptional. Silence speaks a lot for itself and sometimes silence can be really beautiful. Philips ‘innovation and you’ project which is centered around preventing women from breast cancer and raising awareness about the same shows a couple getting involved in a silent conversation. This actually turns out to be an emotional moment when the women gets to know that the husband is actually trying to explain her something else after her continuous efforts to do household chores gets ruined. This advertisement has truly justified the meaning of the phrase ‘Action speaks louder than words’ and it being rightly said, this advertisement’s sole motive is to increase awareness about the breast cancer and insist women on spending 10 minutes a day on practicing self-examination . Fight Breast Cancer for your loved ones because ‘Prevention is better than Cure’.