The penetration of smart phones in the country has led to the tremendous growth of Mobile advertising in the recent years. There are many first time users who are using internet on their phones and never used laptop or other screens.
The recent report by Opera Mediaworks quotes that India has seen a record growth at 260 per cent since July 213. The rapid country-wide shift from feature phones to smart devices is the primary reason, which is dominated almost entirely by the Android platform (41.7% share vs. 0.4% for iOS).
Asia Pacific was the fastest growing region in mobile advertising with 70 per cent growth in ad impression year over year. The growth in this region is largely driven by India.
Ambrish Bajaj, Head of Mobile, Jabong feels mobile advertising in India is the next big thing and it is expected to grow at nearly 70 percent.
“Internet penetration is extremely fast in India. Mobile marketing should try to mirror the rise of smartphone sales in India. There may be some technical challenges that may prevent the growth from being 100-150% but still it will be anywhere around 60 to 70% growth in mobile marketing business,” said Bajaj.
On the sectors that will drive mobile marketing, Bajaj said e-commerce will be the key customer of mobile advertising.