Since the announcement of ‘Big Billion Day’, Flipkart was running extremely high with a move to sideline all other e-commerce websites. This was a move to establish who had been the Big Daddy in the Indian Ecommerce Space, but things got wild as the competitors set out with a different motive.
Snapdeal, trolled them, profoundly with a full size advertisement in TOI saying that “For other’s it’s a big day, for us, today is no different. Check Snapdeal.com before you buy”. Masterstroke!
Another evening, Amazon pulled out brilliantly with a tongue-in-cheek humor. If you want to check out the same, just visit bigbillionday.com
This war has set a new benchmark in the ambush marketing genre with the biggest players in the e-commerce trolling each other like anything.
This war is really personal making it one of the most eventful day in ecommerce domain.
The online billion sale which was supposed to publicize the Flipkart brand ended up in getting trolled like anything by Snapdeal and Amazon. The online e-commerce war seems to have attained a completely new level and it will be interesting to hear more of such stories in the near future.